From :
From : hp://www.buckscountypahog.org/bhhist.html
Harley-Davidson Customer Profile
Average age between 35 - 49 years old.
- Median income between $75,000 - $99,000.
- 74.4% are educated beyond High School.
- 96.7% would buy another Harley-Davidson.
- Many are executives and middle managers in a large variety of business fields.
- Own an average two automobiles, a pickup truck, plus motorcycles.
- Adding custom parts that enhance the look of their bikes was the number one choice for Harley riders (73%), while adding performance equipment was the top choice for those who ride sport bikes (44%).
- The percentage of female ownership has increased from 6.4 percent in 1990 to 9.6 percent in 2003.
- Women prefer to ride with their significant other (58%), while men choose to ride with their friends (63%).
- Harley riders are more likely than those who ride sport bikes to plan rides around where they'll eat (32% versus 23%)
- Sport bike riders are three times more likely to eat at fast-food restaurants (18% versus 6%), while riders of Harley's are nearly four times more likely to pick restaurants with the nicest looking waiters/waitresses (11% versus 3%).
- An overwhelming majority of riders (88%) donate time or money to charities. Two-thirds of Harley riders (67%) and one-third of those who ride sport bikes (33%) participate in at least one charity ride each year.
- 69% of all riders daydream at work each day about riding their bike.
- 18% of all riders call in sick to work at least once a year to go riding.
